Stephanie
Sarver
Designing bold, color-driven brand experiences across beauty, digital, and consumer brands.
Beautyblender
Concept Campaign
Clean Blend
System
A complete brand campaign built around Beautyblender’s core philosophy: flawless application for every skin tone, every texture, every person. From retail display to influencer PR unboxing — one cohesive visual story.
- Packaging Concept
- Campaign Graphics
- Influencer PR Box
- Retail Display
- Social Campaign
System
Collection
Your Blend.
Your Rules.
Unboxing Experience
Rules.
beautyblender
#CleanBlend
Creative Strategy
The Clean Blend System campaign speaks to Beautyblender’s core promise: inclusive, precise application for every complexion. The visual language uses high-contrast photography against clean whites and deep blacks — letting the product and the skin be the hero.
Color Direction
Beautyblender’s signature pink is amplified across all touchpoints while introducing a warm nude and deep plum to signal shade range expansion. This builds visual equity without abandoning brand recognition.
360° Execution
Every asset — from retail display to Instagram grid — speaks the same visual language. This is how a small team creates a big brand moment: one concept, infinite executions.
Seint Beauty
Social Campaigns
Complete face.
Two moments.
cool undertone.
Off
Holiday Edit
Collection
2025
Creative Thinking Behind the Work
Every piece of Seint content was built around one question: what does the customer need to understand right now? Product feature content leads with the palette — because Seint’s IIID foundation system is counterintuitive and requires education. Promotional graphics use high contrast and bold typography to generate urgency. Seasonal content builds an emotional connection by mapping color families to sensory experiences people already understand.
Brand Identity
& Visual Systems
Standards
Campaign &
Marketing Design
The Gift
of Glow
Email · Social · Digital OOH
Fresh Start.
Bold Look.
Instagram · Pinterest · Paid
Know Your
Tone.
Education Series · Reels
Designed for click-through
Email layouts are built mobile-first with clear CTAs, editorial imagery, and product hierarchy that mirrors in-store displays. Open rates follow great subject lines. Conversions follow great design.
Digital &
Web Design
System
Presentation
Design
Executive presentations are not designed by committee. They’re designed by a creative who understands that every slide is a story beat. I build decks that guide the audience through a narrative — using visual hierarchy, data visualization, and brand-consistent design to make complex ideas feel clear and compelling.
Whether it’s a last-minute board deck or a high-stakes retail pitch, I bring the same creative rigor I apply to packaging and campaigns. Because when the President of Beautyblender walks into a meeting, every slide should feel like it was made for that moment.
Color Strategy
in Beauty
Color Psychology
Color is not decoration in beauty — it’s the first language the brand speaks. Warm pinks signal approachability and playfulness. Deep berries signal prestige. Nudes signal inclusivity. Every color decision in a beauty campaign carries a message, and I make those decisions intentionally.
Complexion Theory
Beautyblender’s promise lives or dies on how well the brand speaks to every undertone. I understand that cool undertones need different visual warmth signals than warm undertones. Photography art direction, swatch presentation, and model selection are strategic creative decisions.
Color Correction
& Application
My hands-on experience with cream correctors informs how I design product education content. I draw on firsthand knowledge: peach cancels blue-toned darkness, green cancels redness, lavender brightens sallow skin. This means I design tutorials that actually educate — because I understand the science.
This
Matters
Designer + Color Strategist = Beautyblender’s Next Creative Lead
Most designers understand grids, typography, and composition. Fewer understand why a Beautyblender campaign uses hot pink against stark white — and what that communicates about the product’s power and precision. My combination of formal design skill, beauty industry experience, and deep understanding of color theory means I don’t just execute a creative brief. I elevate it.